Email Newsletter Zero

Who is this for? Gmail users looking to automatically forward email newsletters from a specific sender into Instapaper.

Many say that your inbox should be a sacred place. I agree with the sentiment but suggest tweaking the phrasing slightly: Your email inbox should be a specific place.

For me this means that the emails that arrive—especially those I choose to receive—should drive me towards a specific action (e.g., answer this or click that). It’s not an ideal place to send something that I’m primarily meant to read and enjoy.

With the recent introduction of HappyLetter, many trusted and unwitting mentors have introduced email newsletters. These newsletters are exactly what I want, they just happen to arrive in the place where I want them least… my inbox.

When it comes to these kinds of recurring emails, I take an automated approach. I don’t want to miss these newsletters, so I forward them into Instapaper using a filter in Gmail. If, like me, you’re expecting to see a significant increase in the number of newsletters you plan to read, here’s how you can keep them out of your inbox while ensuring you don’t miss a single word of wisdom.

Note: The following process is for those using both Gmail and Instapaper, but it should be possible to set the same thing up with any email client and any read-it-alter service that accepts submissions via email.

Step 1: Find Your Instapaper Email Address

This part could not be easier. Go to Instapaper, sign in and click on the How to Save link. You can also click here to go directly to the How to Save page.

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Then scroll down until you see the section that has aptly been titled Add Content to Instapaper by Email and copy your account’s email address (I’d also suggest making a contact out of this address. That way you can forward individual emails into Instapaper with ease).

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Step 2: Add Instapaper as a Forwarding Email

Next we’re going to add our Instapaper email address as a forwarding address. You need to do this before you can use the address to create your filter. Go to the settings screen (you do this by clicking the gear icon in Gmail), select Forwarding and POP/IMAP and then select Add a forwarding address.

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Paste in your Instapaper email address and click Next.

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Gmail will now ask you to verify that this is your account. Since you used your Instapaper email address, you will find the email confirmation alongside your Unread Instapaper articles. You can either copy the code they provide or just click the link to verify the email address.

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If you have any trouble with the link, just paste in the code and click Verify back on the settings screen where you first started adding the forwarding address.

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Before moving on, make sure that forwarding is disabled, otherwise all of your emails will be sent to Instapaper.

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Step 3: Get The From Email of Your Email Newsletter

Once again, this could not be more straightforward. Find a previous edition of the email newsletter and copy the From address onto your clipboard.

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Step 4: Create Your Gmail Filter

Now we’re going to create our filter. First go to the settings screen, then select the Filters tab and click on the blue Create a new filter link.

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If you’re only doing one email, all you need to do is paste the From email address into the From field. If you’re doing multiple email newsletters you can separate them with OR (e.g., Name@Example1.com OR Name@Example2.com OR Name@Example3.com). Once you’re done, click Create filter with this search.

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All that’s left is to tell Gmail what to do with these messages. Set Forward it to: as the Instapaper forwarding address we set up earlier, check Skip the Inbox (Archive it) and Mark as read, and then click Create Filter.

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And that’s it. From here on out, all of these emails will bypass your inbox and appear in your Instapaper account.

Yet To Subscribe To Any Newsletters?

If you’ve yet to try out any of these new premium email newsletters, I’d suggest This Could Help from Patrick Rhone and The Writer’s Whip from Randy Murray. I’m really enjoying these projects, especially now that they are out of my inbox and arriving in Instapaper where they get the attention and consideration they deserve.

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Comments

  1. Great tip! What do you think of updating your subscriber details and setting the Instapaper email address as your email address? Another idea is to filter all emails that go into the Promotions tab, so you only filter emails that match:

    category:promotions

    instead of filtering emails like this:

    Name@Example1.com OR Name@Example2.com OR Name@Example3.com

    Of course, you’ll need to train Gmail pretty well though.

    • It may work for HappyLetter, but I’ve had trouble with subscribing to newsletters directly through the Instapaper address.

      As for the filtering, it’s not a bad idea, but things will sneak through that I don’t want. I’m also not currently using this feature. Found it easier to forward the newsletters I want and unsubscribe from things I don’t. Don’t think that’s for anyone (or for most), but the multiple inboxes just weren’t working for me.

  2. Marcos Barbosa says:

    I try hard, but can’t do work with Pocket. They forward confirmation code came from a e-mail like noreply@google.com and i can’t add this address do authorized e-mails in Pocket (because confirmation). Result: I stuck. May be I will create a Instapaper account or check IFTTT.com for a recipe.

  3. Just an FYI, right before step 3 when you’re setting up the forwarding, you didn’t mask your instapaper email (right after you get the confirmation code).

  4. If you’re looking for a more automated solution, I’ve used a service called Unroll me with great success so far.

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