Who is this for? Those who have a difficult time deciding when to stick something out and when to quit.
[T]o me, quitting always means that I’ve found some structure and priority where previously there was a lack. I don’t quit so I can start something new. I quit things when I remember what I want my life to be about.
Like Gabe, I’ve always struggled with the phrase “saying no to one thing is saying yes to something else.” Easily some of the best thoughts I’ve read on quitting since Godin’s The Dip.
If you’re considering quitting, be it a job or a project, read this first. If you’re not considering quitting anything, read this anyway. It’s Gabe at his best.